Category — t. Disney’s MyMagic+ Project and Expansion Plans

SPECULATIONS ON DISNEY’S “NEXTGEN” PROJECT

Disney’s “next generation experience,” or “NextGen,” project is reportedly a billion dollar plus technology project meant, according to the Orlando Sentinel (see this) to “radically transform the theme-park experience.”

Or maybe not…as the Sentinel also reports, this project has had an unprecedented level of “strict silence.”

Based on

• Patent filings, 
• Recent Disney tests, and what I view as
• Components of NextGen hiding in plain sight,

in what follows I speculate on what NextGen will be, and what this might mean for first time visitors.

Note that in February 2011, Disney provided a little more information–see this.

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DISNEY WORLD’S FANTASYLAND EXPANSION

(See this for an update on the material below, which is now out of date!)

Walt Disney World is expanding Fantasyland in two phases, scheduled for opening in 2012 and 2013.

Most notably in the first phase, a new major attraction, themed around The Little Mermaid, is expected to open in 2012. 

The highlight of the 2013 expansion will be Pixie Hollow, an opportunity to have fun with Tinker Bell and her friends.

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