Category — t. Disney’s MyMagic+ Project and Expansion Plans

WHAT IS FASTPASS+ AND WHY DOES IT MATTER?

Disney’s MyMagic+ program has multiple elements, most tied to an RF communicator reader in either a printed plastic card or, in the works, a wristband.

Of the elements of the program, the one with the highest likely impact on first-time visitors will be Fastpass+, the ability to reserve three or so experiences per day at a park—such as major “headliner” rides, minor rides, fireworks- and parade-viewing spots, and even counter-service restaurants—months before from home.

Most people think, based on Disney World’s tests to date, on simple capacity math, and on the published terms of service, that Fastpass+ will restrict you to the ability to reserve just one or two “headliners” rides per park day, with only one ride on each of them per day.

Depending how this unfolds, it may mean that people will be able to see fewer headliners per day without major waits, especially at the Magic Kingdom, than is the case right now with a good plan and the use of the traditional FASTPASS system.

However, according to the terms of service, once Fastpass+ is operational, if you convert a paper ticket to RF, the paper ticket will be void, and neither it nor the RF device can be used in the traditional FASTPASS system.

(See the red-boxed area of the image, which is a screenshot from the March 28 version of the terms of service. Click it to enlarge it.)

This makes me think the traditional FASTPASS system will remain (at least for a while) for those who don’t or won’t use the new RF based MyMagic+ program.

If this is true, then the value of my crazy idea of buying two park tickets per day—in this case, one regular, and one MyMagic+–will SKYROCKET.

This is because you’ll have two shots at the headliners—one from Fastpass+, and one from traditional Fastpass—that is, one on each ticket.  (However, very little capacity likely will be reserved on the headliners for traditional Fastpasses…which is why relying just on a paper ticket is not a good strategy either.)

Especially at the Magic Kingdom, buying a second, paper, ticket may be in effect Disney’s backdoor way of introducing a version of Universal Express—a means to buy your way out of difficulties the parks otherwise present you.

But regardless, Fastpass+ will make major changes to the best ways to experience the parks, especially for those relying only on it for the services that have been provided by the traditional Fastpass program.

WHEN WILL FASTPASS+ BECOME OPERATIONAL?

For one big and a couple of minor reasons, I think we’ll see the first major sets of park experiences governed by Fastpass+ start October 1 or later.

First, I don’t think the systems are ready.  I’ve stayed in Disney resorts multiple times so far this year, and have had comic systems issues interfere with my experience.  This makes me think the IT behind MyMagic+ is still pretty buggy.

Second, Fastpass+ is unlikely to launch in the busy summer season.  You don’t want to do something this different and new when the infrastructure of the parks is already taxed by summer crowds.

Third, I doubt the launch date will even be announced during the peak of the summer season—e.g.  earlier than August 1.

This is because if the operational launch date is announced, many summer visitors will think it applies to them, even if the announcements are about a go-live date much later.  Anyone who runs a site like this gets a sense of how confusing Disney World is, and how many people will interpret an announcement of a future launch as an announcement of a launch right now.  Putting the announcement of launch off until August misses confusing the bulk of the summer crowds.

An August 1 announcement means an “operational in the parks” launch date no earlier than October 1. This is because there will be at least 60 days notice before Fastpass+ is operational in the parks (you can infer this from the terms of service, which mention 60 days of time to reserve experiences for certain classes of ticket holders).

Finally, there’s something else special about October 1—it’s the effective date of Florida House Bill 1353—and this bill, or a variant of it, matters quite a bit…

Disney World ticket prices make the first few days of a ticket much more expensive than later days.  This means there’s a market for illegal sales of partially-used multi-day tickets, since there’s an opportunity to arbitrage the low cost of the last days to a new buyer who otherwise would have to pay much higher early day prices.

Now Disney’s terms of service make it clear that all MyMagic+ tickets in whatever form are non-transferable, so if you show up with a ticket partially used by someone else, you will be refused admission.  But Florida’s laws against resellers don’t cover non-printed tickets.  Moreover, they have “printing” requirements to signify non-transferability.  HB 1353 would resolve these issues.  And it has an effective date, if passed, of October 1…

(See the red-boxed part of the image, which is from the staff analysis.)

It’s hard for me to see Disney launching a major new ticketing program for which there are no legal penalties for resale of a partially used pass…

…so October 1, 2013 is my bet for the basic operational launch date of Fastpass+, and August 1, 60-ish days before, my bet for the announcement date.

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NEW FANTASYLAND SO FAR

In 2012, two major parts of Disney World’s Fantasyland Expansion opened: Storybook Circus, which opened bit by bit over the course of the year, and major parts of the Enchanted Forest, which opened formally in December.

Still coming are the Princess Fairytale Hall, expected to open in 2013, and the Seven Dwarfs Mine Train, whose opening date–never formally announced–seems to be possibly slipping to 2014.

New Fantasyland was much hyped, and so far is a bit of a disappointment–although the only fair grade is “incomplete.”

The disappointment is partly that it doesn’t live up to the hype. For all the hoopla, so far there’s only two new attractions:

• One of them, Under the Sea ~ Journey of the Little Mermaid, is ho-hum for all but big fans of the film
• The other, Enchanted Tales with Belle, while as good as anything at Disney World, has sharply limited capacity

In totality, though, New Fantasyland is a nice achievement.

Besides the two new attractions, it includes two fine new restaurants, a fundamental and successful re-theming of the area that used to be Toontown Fair into a fun circus-themed area, and a doubling of the low-capacity Dumbo.

For first time visitors, New Fantasyland is almost entirely positive.

• While Belle and Ariel have been well-represented at Disney’s Hollywood Studios for years, they are now much more profoundly present at the Magic Kingdom where, as princesses, they fit quite well.
• Each of the new dining options comes in at the top of its class–at a park where dining quality has been an issue for decades.
• The totality of the additions will absorb thousands of people at busier times, relieving a bit congestion in other parts of the park.

For returning visitors, the grade comes closer to “incomplete.”  

While there’s much to be charmed by at what’s been achieved so far, returning visitors will be more sensitive to the mismatch between hype and achievement, and there will be some who miss Snow White’s Scary Adventures or Minnie’s House.

But it’ll be interesting to see if Princess Fairytale Hall is more like the wonderful Enchanted Tales with Belle than, say, like the so-so Ariel’s Grotto, and of course the Seven Dwarfs Mine Train has great potential.

If Seven Dwarfs is at least a “D” Ticket ride–an experience on par with, for example, Mickey’s Philharmagic–then New Fantasyland will end up being pretty special.

If it’s another “C” Ticket like Under the Sea ~ Journey of the Little Mermaid, then this expansion–the largest in the Magic Kingdom’s history–really will go down as a profoundly missed opportunity.

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Try the grey stuff
It’s delicious
Don’t believe me? Ask the dishes!

(Be Our Guest, from Beauty and the Beast, music and lyrics by Howard Ashman and Alan Menken)

THE ENCHANTED FOREST: A MISSED OPPORTUNITY, BUT STILL A GREAT ACHIEVEMENT

The Enchanted Forest is one of two areas–the other being Storybook Circus–that together make up New Fantasyland at Magic Kingdom.

It contains two attractions–Under the Sea ~ Journey of the Little Mermaid and Enchanted Tales with Belle, two dining spots–Be Our Guest and Gaston’s Tavern, and Ariel’s Grotto, a meet and greet opportunity.

Under the Sea is too slight for the opportunity this expansion presented, and that casts a sense of disappointment over all of the Enchanted Forest.

But Enchanted Tales with Belle is as good as anything Disney World has opened since 2005.

Moreover, although both Be Our Guest and Gaston’s Tavern have menu issues (Gaston’s is too limited, Be Our Guest is scarce on simple options for little kids), Be Our Guest is overall by far the best table service restaurant in the Magic Kingdom (and the first legit “date night” option there ever)–while Gaston’s is the most charming counter service option in the park.

Add to this the fact that the Enchanted Forest is incomplete, with the Seven Dwarfs Mine Train still to open (I had thought this would be in 2013, but it’s now looking like 2014), and what you’ve got is a work in process that despite the disappointment of Under the Sea, has already demonstrated greatness, with the potential for more greatness to come.

REVIEW: THE ENCHANTED FOREST IN NEW FANTASYLAND AT THE MAGIC KINGDOM [Read more →]

FASTPASS+ AND THE APOCALYPSE

There’s been a ton of reaction to Tom Stagg’s Disney Parks Blog post on “MyMagic+” and “FastPass+” and to prior and subsequent press.

There’s not much new in any of this, other than the beginning of rollout—February; the length of rollout—all year; and the order of rollout– starting with Walt Disney World resort hotel guests, probably BoardWalk Inn guests at first, with the program expanded slowly to others.

But oh my, there’s been a lot of noise!

In general, any noise about this is good—I’ll come back to that in a bit—but the general tone out there is that the new program will be either a cataclysm, or the best thing since the forward pass.

LET’S ALL STAY CALM…THERE’S NOT MUCH TO SEE HERE

Well maybe it will be one or the other, but I doubt it; it’ll end up somewhere between, as do most human endeavors.

Moreover, there’s some key facts that just aren’t out yet, and some emergent behavior to observe that we’re all just gonna have to wait for.

The key missing facts are

1. How many daily FastPasses will be available to all guests, and
2. How these will be divided between those reserved for those who book them ahead and those that are available to anyone on the day of visit, just like today.

The answer to these questions will make a huge difference to the overall guest satisfaction with the program, especially for those who don’t, or don’t want to, reserve their rides ahead of time. (See this for more.)

Stay calm on this point, since as the link notes, Disney World could be on the way toward daily FastPass capacity triple what it offers today…plenty for advance reservation users and “unplanned” users too!

The behavioral question is will the “schedule from home” system lead more people to get up early if the only time they can reserve Space Mountain is at 9.15a? And if so, does that mean the time-honored strategy of getting to the parks at rope drop to beat the crowds will no longer work so well?

Stay calm on this too…mostly because we won’t know for a while, and in the meantime it’s best to bet on human nature, and thus tens of thousands still sleeping in…

Much of the cataclysmic thinking about FASTPASS+ comes from either those with privacy concerns (who, if this remains an issue for them, will need to opt out) or experienced Disney World visitors who have an approach that works for them, and are worried that the new system will get in the way of something they understand and are happy with.

I have a lot of sympathy with this latter group–as I’m in it too!—but that’s not what I’ve got my eye on.

Since I started thinking about this site, I’ve had one example family sharply in my mind’s eye:

They’ve been in line for Peter Pan’s ride for hours in the Magic Kingdom on an early July afternoon. They didn’t know that July was a bad time to go, they didn’t know that not sleeping in but rather hitting the park at opening was the best way to see Peter Pan without much of a wait, and they didn’t know that FastPasses are free with their ticket, and so don’t use them.

I want this family to have a great time, and FastPass+, if it lives up to its promise, can help them see great stuff without waiting so long…even on a July afternoon.

And that’s the reason I like the noise. The more noise, the more likely this family will find out how best to do Walt Disney World—however the new best way to do it emerges to be!

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THE BARNSTORMER FEATURING THE GREAT GOOFINI

The Barnstormer (featuring the “Great Goofini”–that is, Goofy in his plane-flying guise) is a kiddie coaster in the Storybook Circus section of the New Fantasyland at the Magic Kingdom.

The ride is identical to what’s been here for more than a decade, but has been lightly re-themed to match the new occupant of this terrain (which was formerly Mickey’s Toontown Fair): the Storybook Circus area.

It continues to be a hoot of an introduction to roller coasters for little ones (although they have to be at least 35 inches tall to ride), and is a fun–though brief–attraction for slightly older kids, but for them not worth much of a wait.

REVIEW OF THE BARNSTORMER AT STORYBOOK CIRCUS [Read more →]

AN ENCHANTING ATTRACTION

Enchanted Tales with Belle, a New Fantasyland attraction that had its formal Magic Kingdom opening in early December 2012, is by far the best recent Disney World offering.

Described by some as a “character meet,” it is so much more–and in one way a little bit less–than the routine character meet and greet at Walt Disney World that it deserves to be classed as an attraction.

Enchanted Tales with Belle is as charming and fun an attraction as you will find in the Magic Kingdom.  While little kids who volunteer to appear in the “show” (more on that later) will have the most fun, all ages will be delighted by the overall experience.

Even if your kids are in their 20s, there’s wonderful magic here, and watching the little ones put on the show is more than half the fun. [Read more →]